Revolutionary retail guru Paco Underhill is back with a completely revised edition of his bestselling book on our ever-evolving consumer culture. Full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
Kategorie:
Wirtschaft/Allgemeine Betriebswirtschaftslehre/Absatzwirtschaft (Allgemeines)/Markt. Produkt. Preis. Absatz. Vertrieb
Verlag:
Random House
Ausleihbar:
Ja
Aufsprachedatum:
Buchnummer:
1536311